Facebook page or Landing page – which is more adept for expanding your list?

I need to grow my subscription list, should I pick a Facebook page or a Landing page?

That’s indeed an enthralling query, actually, and one we could talk about endlessly. They both merit a spot in every online marketer’s kit as either has their own exclusive pros. Quite possibly it’s an easier charge to think through this…

Does making use of both a Facebook page and a Landing page give me improved odds in growing my mailing list?

Let us tackle how a Facebook Page can help you

The Facebook Page

You can sign-up and put up a Facebook page in just a meager number of snaps. Then again, it must be a powerful and enticing page to get readers to take notice. That is absolutely what you must think about to get a leverage from your competition.

While your visitors is logged in to Facebook, it is very handy for them to indicate that they “like” your page or your post. Although there is no facility for a direct sign up page on Facebook, what can work like one is gaining a lot of “likes” on your posts or wall. It confirms that you are handing out something beneficial
to your audience and can encourage them to subscribe. Now, you can manipulate your Facebook Page to indirectly collect subscriptions. Facebook Pages permit you to design a mini-website kind of layout, where you can put tabs and links to your site using hyperlinks and images. You can even choose any tab as the primary tab that your readers will set eyes on.


Before going to the main tab, you can even create a sort of “landing page” that your visitors will first land on, by making use of this additional option. This landing page tab can have sign up box right under a well thought out headline and catch phrase.

For example, we take a look at Daily Worth’s Facebook page. Daily Worth is an email blog site for females who discuss financials, and has a considerable user base.


If you notice their first tab which is a squeeze page tab type, there is a box that directly asks for email addresses.

You can easily create a sign up box using MailChimp, Aweber or Constant Contact (whatever you prefer), and place the code into your Facebook squeeze page tab. Then make sure that all the other links you’ve set up on this page will proceed to the essential pages on your blog or website.

Now you have the collective capabilities of Facebook “Likes” and email. Your visitors will have the option to sign up with their email, “like” your page or select to do both.

Moreover, Facebook has remarkable analytics resources you can easily use to monitor your page status. You can assess the level of interest your site is receiving with the metrics that show your visitors and interaction scores.


The Landing Page

Most internet people indentify the landing page as a page that offers products and services, with a usually winding sales message. Making a no fuss and striking landing page with the single goal of getting readers enlist may prove be more effective.

You will have to lay out a significant amount to notify readers about your landing page. Making visitors to subscribe may be well worth the cost.


You got them on your mailing list, and you won’t ever pay for that email address all over again. All you must have is a solid catch phrase to partner with your ad headline and you are all set.

However landing pages need measurement. You should realize your conversion rate, the number of clicks vs. quantity of emails activated if you want to measure the output of your landing page.

You can employ a value for money landing page tool like what they provide at unbounce.com. Using their easy to install handy landing page templates, all done professionally, you can put up a landing page in a few clicks, for only 25 dollars per month. Essentially, you don’t have to be versed in programming. You can also set it up together with tools like MailChimp and Wufoo.

However, the most relevant part of your campaign is split testing your landing page and knowing whether you are garnering real returns out of your page.

Among the top convenience of a landing page is the idea that you don’t have to be signed in to open it, whereas a Facebook page needs you to be signed in to browse the page.


Partner Them For Maximum Power

Both kinds of pages that we discussed here are both valuable in their specific ways and it is up to you to use them to your campaign leverage. You only have to be smart in mixing these two together in your online campaign approach.